The TBA creative team were delighted to take on the challenge of transforming over 20,000 square metres of disused cellar space into a fully functional, high end, event space for a high profile Ball hosted earlier this year.
After a three week build period, which required installing everything from air-conditioning and electricity to carpets and bespoke chandeliers, the result was truly spectacular (even if we do say so ourselves!).
The event itself consisted of a drinks reception, gala dinner and a charity auction, after which guests were treated to an evening of fantastic live entertainment from the likes of the Gypsy’s of Bohemia, Young Guns and the infamous Paloma Faith.
Following a record year in 2015 we have appointed Andrew Savill to the new senior position of Client Development Director. Savill joins from agency HGA and previously WRG Live, where he held the role of Business Development Director for nine successful years.
Our Managing Director Mark Spragg says, “Attracting Andrew to TBA is a real statement of intent. Andrew is a fantastic relationship builder. He brings a huge energy and passion for our industry and a genuine strategic insight, which client’s value. Andrew will join the senior team at TBA and I have no doubts he’ll have an immediate impact.” Andrew Savill commented, “The opportunity to join TBA was too good to pass up, and it’s such a great fit all round. They have all the hallmarks of an agency assured of its purpose and role as ‘experience makers’. The business has an incredible client base that clearly values and trusts TBA’s ability to deliver outstanding results through engaging brand experiences. There is of course the added benefit of being reunited with a number of talented colleagues and friends whom I shared a successful time with in previous roles.”
Welcome to the TBA family Andrew!
Social media, the dark art form invented for the youth, tech start ups and advertisers. A vehicle in which we articulate personal opinions, industry trends and share videos and photographs of our life and work, documenting our very existence, our personality and hilarious cat videos. As we enter the most tech-savvy era supported by an enthusiastic generation of post grads specialising in single letter degrees such as UI/UX designers, SEM marketers speaking about SEO and PPC some feel marketing through social media a confusing space with conflicting strategies.
So as we begin 2016 as an agency, we kick started the year with a social media meeting whereby 6 professionals sat around a table and discussed strategy (imagine apprentice minus the suits and buzz words such as ‘determination’ and ‘success’). We decided our platforms, market place, what we should or should not be speaking about (Tone of Voice) and how to best connect with our target audience.
So what are some social media facts? Below you can find 9 social media facts researched by Belle Beth Cooper which you can plunder for your own social media meetings.
1. The fastest growing demographic on Twitter is the 55–64 year age bracket.
2. 189 million of Facebook’s users are “mobile only”
3. YouTube reaches more U.S. adults aged 18–34 than any cable network
4. Every second two new members join LinkedIn
5. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
6. 93% of marketers use social media for business
7. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them
8. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger
9. 25% of Facebook users don’t bother with privacy settings
The truth about social media I think is best quoted by Erik Qualman “We don’t have a choice on whether we DO social media, the question is how well we do it”.
You can follow our journey in the whirlwind of the social media space here on Twitter, Instagram & Linkedin.
Following a record year in 2015, TBA plc has appointed Mark Spragg to the position of Managing Director. Spragg joins on 1st February 2016 from leading global agency Jack Morton Worldwide where he was Senior Vice President, Director of Operations and before that was Client Director, Group Head at WRG Live.
Current TBA plc Managing Director Guy Horner will step up to the role of Executive Chairman (at TBA plc) and commented, “I am delighted Mark has decided to join TBA to further strengthen the agency’s senior management team and to play a key leadership role in TBA’s next stage of growth.
I look forward to working very closely with Mark moving forward, to continue to build on TBA’s reputation for delivering Bright Ideas Brilliantly Executed for our leading global clients.”
Horner has held the role of Managing Director at the central London based agency for over a decade and overseen a record of impressive consistent sustained growth over that period for the agency.
Mark Spragg commented, “It’s an amazing time to be joining TBA, a time when the talent and creative work in the agency is so strong, delivering exceptional results for its clients. I look forward to sharing my passion and professional knowledge, having worked in both independent and large group owned agency’s, to build on TBA’s success alongside Guy and the team. TBA is clearly a business which is well placed for continued commercial growth and rise in profile, with a creative flair, global delivery expertise and client servicing approach that stands them apart”.
Towards the end of last year TBA helped one of our newest clients to promote Stockholm as a destination at the international retail event, MAPIC, held at the Palais des Festivals in Cannes, France. MAPIC gathers over 8,000 participants across the globe, inclusive of 2,000 retailers for a three day exhibition. The exhibition comprises of conferences and networking events with the aim of targeting all types of retail property.
Our brief was to bring Stockholm to life in Cannes, highlighting Stockholm as a destination for business. The aim was to ensure this was front of mind for all attendees. We achieved this by sending six brand ambassadors; three men and three women, styled in a Swedish fashionable uniform, out on a mapped route of Cannes targeting popular restaurants, bars, entrances and meeting points around the main event. The brand ambassadors rode a typical Swedish bicycle with a basket full of creatively designed Stockholm informative newspapers. Over the course of the event the brand ambassadors distributed almost 4000 newspapers meaning that our client was successful in reaching their target of over half of the attendees with their key message, 'Stockholm as you've never experienced before'.
We love Christmas time here at TBA, the twinkly lights, the nostalgic songs and the copious amounts of mince pies that come into the office! But most of all we look forward to catching up with our co-workers at the Christmas do and this year we were all treated, beyond expectation, to lunch in Paris!
It started with us all meeting by the enormous Disney toy covered tree at St Pancras International. Fake snow showered us from the top of the tree (check it out if you can) making it a really magical start to the trip. We then enjoyed the ride on the Eurostar eating chocolate Brussel sprouts and each receiving a silly staff award, such as Social Media Savvy, Best Dressed, First on the Dance Floor and Messiest Desk!
We were then split into teams and had three challenges to complete on the way to the restaurant.
1. Pick up an events space brochure from a local hotel
2. Take a team photo and prove you are in Paris and tweet it
3. Buy the silliest souvenir for €5 or under
Everyone made it to the restaurant with items in hand and photo’s tweeted and we sat down to a delicious meal and a few well deserved glasses of vin at Le Grand Colbert.
It’s been a great 2015 for TBA and this trip to Paris was a fantastic way to say thank you to all the hardworking staff and celebrate the festive season. It really was the most wonderful time of the year!
TBA has been on a hiring spree this Autumn/Winter with quite a few new faces joining the team. Here's a little bit about them:
JEN DUSZANSKYJ has joined TBA as a Production Manager, moving from Avantgarde where she produced events for a wide range of clients including MINI, British Paralympic Association and Nike. In this role Jen launched a number of luxury sports cars and found a passion for motorsport whilst delivering the Race Centre for the Porsche Carrera Cup GB. She also worked as part of the core team producing the multivehicle convoy and day time activations for Samsung during the London 2012 Olympic Torch Relay.
Jen enjoys learning about new cultures whilst travelling the world, however originally being from Yorkshire, considers herself a bit of a tea connoisseur and has vowed to spread her love of ‘making a proper brew’ amongst her new colleagues at TBA.
CHARLOTTE BRIEM joined TBA as an account manager last month. With an integrated marketing background and experience working in Asia previously, Charlotte is keenly focused on the corporate services and luxury consumer brand sectors.
She has worked on numerous events including large scale conferences, regional automotive and brand experience events, and gala dinners. Charlotte brings her knowledge and wealth of experience within the live event and experiential marketing industry as well as her account, project and event management skills.
OLIVIA HAMBLIN has recently joined TBA as Account Manager making the move from in house events to agency. She previously worked at Aviva for five years working on all events from conferences to exhibitions and on their sponsorship with Premiership Rugby. Before making the change to the world of events Olivia worked in television production as a Researcher and worked on shows such as Eggheads, Pointless and 60 Minute Makeover.
In her spare time she likes going to the theatre and unashamedly has a love of musical theatre.
PHOEBE KIBBEY has joined TBA as Executive Assistant to Guy Horner, moving over from ITV where she researched on a number of prime time entertainment shows. Prior to this Phoebe was a Personal Assistant in advertising and to a private family, so brings a wealth of knowledge and experience in managing busy professional lives.
Phoebe’s passion is music, from producing tracks in her home studio to DJing at Ministry of Sound and singing in an acoustic covers duo.
LEXY FOX has joined the TBA team as an Account Executive. Previously spending two years working across both events and PR for a communications agency called Katch International. Having predominantly worked with fashion and consumer technology brands in the past, she is looking forward to working on a more broad range of accounts and events. Outside of work Lexy likes to keep active and try to go horse riding and wakeboarding when the weather permits... which sadly isn’t too often here in the UK!
EMILY CAMPBELL, a new recruit to TBA, has been working in live events for over a decade having started as a set designer in theatre in 2004 and moved into event producing in recent years.
In this time she has lived and worked in London, New York, and Sydney, with this international experience and her multidisciplinary skills Emily is always ready to be thrown in a the deep end.
New to the events scene 2D designer DREW SCOTT has arrived at TBA ready to face new and exciting challenges. He has already produced work for a number of our top clients including ASOS, Ebay, Clarks, Jaguar and the Rugby World Cup. With previous experience in advertising and publishing, Drew has a passion for design.
He finds developing a balance between work and a social life is key in keeping himself motivated, enjoying live music, skateboarding, surfing down in his native west country, and socialising (down the pub).
TBA are expanding and always on the hunt for great talent within in the industry, if you are interested in working with us please get in touch!
Back in the office following the organisation of the Annual BRDC Awards, 2015 rounds up another successful year working with the British Racing Drivers' Club through the organisation of the luncheon and hospitality at the British Grand Prix at Silverstone.
BRDC Farm Hospitality
Whilst we embark the festive season, one of our Account Manager’s Sophie timed a trip to festive Bruges perfectly as she spent two days on a FAM trip in the capital of West Flanders. The city, distinguished by its canals, cobbled streets and medieval buildings is absolutely stunning and features horse-drawn carriage rides and 17th-century houses converted into restaurants and cafes, as well as the 13th-century belfry with its 47-bell carillon and 83m tower with panoramic views.
Our very own Guy Horner (MD) and Max Fellows (Business Development Manager) are in the running to be in the Event 100 Club definitive list of the most influential people in the event industry.