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Activation with DIAGEO at Taste of London 2015

29/6/2015

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We’ve recently been busy working with Diageo on designing and producing a number of individual brand activations. First up…TASTE of London with an exciting new Ketel One pop-up in Regent’s Park.

The doors to the Ketel One Kitchen were thrown open to TASTE of London guests over the full 5 days of the annual food festival. With groups of 8 invited to gather around an inter-active kitchen table; consumers were treated to an exciting, immersive Bloody Mary master-class with expert mixologists. Using only the freshest fruit, veg and spices; guests created their very own bespoke Bloody Mary cocktails to take away and enjoy.

With classes (and glasses!) full, the Ketel One bar next door also served up some great atmosphere and drinks for those who missed out on the master-class but still wanted in on the action.

All in all a great hit on the ‘TASTE’ buds… watch this space for more news on the kitchen…!

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