Social media, the dark art form invented for the youth, tech start ups and advertisers. A vehicle in which we articulate personal opinions, industry trends and share videos and photographs of our life and work, documenting our very existence, our personality and hilarious cat videos. As we enter the most tech-savvy era supported by an enthusiastic generation of post grads specialising in single letter degrees such as UI/UX designers, SEM marketers speaking about SEO and PPC some feel marketing through social media a confusing space with conflicting strategies.
So as we begin 2016 as an agency, we kick started the year with a social media meeting whereby 6 professionals sat around a table and discussed strategy (imagine apprentice minus the suits and buzz words such as ‘determination’ and ‘success’). We decided our platforms, market place, what we should or should not be speaking about (Tone of Voice) and how to best connect with our target audience.
So what are some social media facts? Below you can find 9 social media facts researched by Belle Beth Cooper which you can plunder for your own social media meetings.
1. The fastest growing demographic on Twitter is the 55–64 year age bracket.
2. 189 million of Facebook’s users are “mobile only”
3. YouTube reaches more U.S. adults aged 18–34 than any cable network
4. Every second two new members join LinkedIn
5. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
6. 93% of marketers use social media for business
7. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them
8. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger
9. 25% of Facebook users don’t bother with privacy settings
The truth about social media I think is best quoted by Erik Qualman “We don’t have a choice on whether we DO social media, the question is how well we do it”.
You can follow our journey in the whirlwind of the social media space here on Twitter, Instagram & Linkedin.