From pitch through to delivery, the creative evolved and developed. TBA worked closely with all internal stakeholders at Clarks, ensuring that we stayed true to the brand and key event objectives.
The scale and complexities of this particular event meant finding a suitable venue was a challenging process. Truman Brewery was a venue that offered sufficient space, plus it was a blank canvas but crucially, it aligned itself neatly with the brand and our creative thinking.
The stand out feature was the level of creativity achieved in every aspect of the delivery and the overwhelmingly positive response from everyone that attended the AW15 sales event. The final event was quoted by the client as “the most creative and successful sales launch to date”. We are currently working with Clarks for their SS 2016 launch and look forward to what the future holds.