TBA are just back from Barcelona, where we spent a very busy but enjoyable few days with Samsung in Barcelona. This was the chosen location for their European Strategic Partner Summit, being easily accessible by short and convenient flights from all over Europe and beyond - essential as we had 110 delegates attending from destinations including Korea, Geneva, Paris, Warsaw, Luxembourg and London. The two day event was held at the stunning W Hotel in Barcelona, with its beautiful views of the city and convenient location just 20 minutes from the airport.
TBA worked with Microsoft and Samsung recently on a joint venture for the two companies, highlighting their hard and software and how they compliment each other. Seventy delegates, a mixture of Microsoft and Samsung employees, attended the two day event at the Sofitel Heathrow Terminal Five, where TBA transformed some fairly generic rooms into clean, sleek and modern spaces that let the technology take center stage.