In total, a staggering 7,929 different photographs were used, each measuring 6 x 4”. With a day of encouragement of ‘SELFIES’ to a designated Twitter feed and photobooths spread around the ICC venue, all shots were individually pegged next to each other and were revealed at the gala dinner for all to see their achievement and support of Marie Curie.
To the right you can see TBA's P&G team Sophie and Becca do their bit for the World Record (fancy dress compulsory, as always).
Overall the event was a great success and started our build-up to the Christmas season with ‘bells’ on!
For more information on the Marie Curie Superdrug promotion, log onto https://www.mariecurie.org.uk/get-involved/superdrug.