Some of the team have just returned from a very successful trip to Rio de Janeiro, Brazil, where we worked with two great brands to create experiential spaces at the Diageo Reserve World Class Bartender of the Year finals. For Tanqueray, we designed and produced the “Tanqueray Terrace” at the Copacabana Palace on Copacabana Beach. This included constructing a bespoke Tanqueray bar and dressing the space to bring the brand to life and reflect Tanqueray’s unique brand image. This was a cool space for people in the know to come and enjoy the first drink of the night, guest bartenders created new Tanqueray cocktails every day for the guests, competitors and guru’s to enjoy after a day of challenges.
TBA created the first brand event of the week for Ketel One vodka in a 19th century villa up in the hills of Rio. We transformed the villa into a Ketel One space with a bespoke Ketel One bar, DJ stage, dressing and branding – all designed exclusively for the Ketel One to fit the venue. Highlights of the space included a Ketel One Craft area showcasing the new media partnership with Wallpaper* magazine and highlighting recent Ketel One influencer programs, Ketel One Family Room where we celebrated the Nolet family who founded Ketel One and the Ketel One Market Space – a recreation of a Brazilian fruit and spice market with an array of local herbs, spices, fruit and vegetables where guests could experiment with flavors and create their own Ketel One cocktails using fresh produce from the market.
Working in Brazil was an adventure and meant we encountered totally new onsite issues – leaving fruit unattended and coming back to find a group of monkeys tucking in being one particularly memorable example! TBA are working extensively in emerging markets and our experiences in Brazil have served to strengthen our position in this area.
All photographs courtesy of Getty Images.
Working in Brazil was an adventure and meant we encountered totally new onsite issues – leaving fruit unattended and coming back to find a group of monkeys tucking in being one particularly memorable example! TBA are working extensively in emerging markets and our experiences in Brazil have served to strengthen our position in this area.
All photographs courtesy of Getty Images.
 George Lamb enjoys at Tanqueray cocktail at the Tanqueray Terrace - First Drink of the Night (Photo by Dave M. Benett/Getty Images for Diageo)  The entrance to the Ketel One House (Photo by Ian Gavan/Getty Images)  Bob Nolet, 11th Generation Distiller of Ketel One Vodka, and Edward Pilkington, Diageo Global Category Director, Vodka Rum and Gin attend the Ketel One House (Photo by Ian Gavan/Getty Images) |  Tanqueray Gin brand ambassador Barrie Wilson mixes drinks at the Tanqueray Terrace (Photo by Ian Gavan/Getty Images)  Bartending at the Ketel One House (Photo by Ian Gavan/Getty Images)  Ketel One Family Room at the Ketel One House (Photo by Ian Gavan/Getty Images) |  Tanqueray Terrace (Photo by Ian Gavan/Getty Images)  Outside the Ketel One House (Photo by Ian Gavan/Getty Images)  Ketel One House at Villa Riso during the Diageo Reserve WORLD CLASS 2012 Global Final in Rio de Janeiro, Brazil. (Photo by Ian Gavan/Getty Images) |
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