Another busy weekend for team TBA who were at the IndigO2 on Sunday 13th April for the Tusker Twende Kazi London finale. This marked the end of a remarkable journey one bottle of Tusker had made from Nairobi to London.
The TBA team were out on the ground in Accra this month, to pick up a Marketing Brilliance Award for our work with Guinness and to watch the Ghana Black Stars go out of the African Cup of Nations on penalties.
The upside on Ghana’s premature departure? The Guinness was cold and the other Guinness ‘home’ team, the Nigerian Super Eagles, went through to beat Burkina Faso in the finals and win their first AFCON in 19 years. Lagos ‘went green’…
As part of our extensive work with Guinness in Africa, TBA have again been in Nigeria but this time with three Arsenal players, celebrating the team’s new relationship with Malta Guinness - the official malt drink partner of Arsenal in Nigeria, Ghana and East Africa.
The TBA team worked with Guinness and Arsenal to take Lucas Podolski, Per Mertesacker and Bacary Sagna out to Nigeria to bring the excitement of this new relationship directly to the consumers. Arsenal is one of, if not the most popular EPL team in Nigeria. If you think you know your stuff, meet the Nigerian fans and their encyclopedic knowledge of all things ‘Gunners’.