During the last week of July TBA produced the Global Final of Diageo Reserve WORLD CLASS. This is the industry’s most prestigious and respected mixology competition and this year it returned to it’s homeland, Great Britain. TBA led the delivery of the creative concept ‘DISCOVER’ where bar tenders, guests, media and consumers were encouraged to discover the world’s best cocktails, served by the world’s best bar tenders.
Last month, TBA showcased our brand new 'Dugout' set for an FA breakfast event at Wembley Stadium. Briefed by The FA to design something re-useable and transportable for their 'Breakfast with...' series, the set was unveiled for the first time to members and guests of The FA Club.
The CBI is the UK's premier business lobbying organisation, providing a voice for employers at a national and international level. Speaking for more than 240,000 companies of every size and in every sector, TBA were successfully appointed the supporting agency to design, deliver and manage the sponsorship activation for CGI at CBI's annual conference event.
London Cocktail Week is upon us (7th - 13th October) and we've been busy working with Diageo to help celebrate the capital's unrivalled cocktail culture. With a host of seminars, pop-up bars, tastings, parties and
master-classes taking place, London Cocktail Week inspires, educates and unites cocktail lovers.
The TBA team were out on the ground in Accra this month, to pick up a Marketing Brilliance Award for our work with Guinness and to watch the Ghana Black Stars go out of the African Cup of Nations on penalties.
The upside on Ghana’s premature departure? The Guinness was cold and the other Guinness ‘home’ team, the Nigerian Super Eagles, went through to beat Burkina Faso in the finals and win their first AFCON in 19 years. Lagos ‘went green’…
London 2012 has been branded as being the greatest games of all time. But how did all the sponsors do? Did the most watched, photographed, tweeted and talked about games in history deliver the right platform and exposure for its sponsors, or were other brands able to cash in on the Olympic movement?
TBA like to keep up with the most creative events happening in and around London so when we heard about The Lost Lectures, we had to check it out. Amy Manistre, one of our Project Coordinators, headed down to this month's event, knowing nothing more than the title of August's session "Lost at Sea". Over to Amy...
"The Lost Lectures is a unique project, promising attendees “enchanting talks from secret locations”. The concept is simple: six speakers, all with different backgrounds and interests, are given 12 minutes in which to talk about their chosen topic. It invites curious minds to explore new ideas outside the confines of a lecture theatre, in bite sized pieces (and with a glass of wine!)
As part of our extensive work with Guinness in Africa, TBA have again been in Nigeria but this time with three Arsenal players, celebrating the team’s new relationship with Malta Guinness - the official malt drink partner of Arsenal in Nigeria, Ghana and East Africa.
The TBA team worked with Guinness and Arsenal to take Lucas Podolski, Per Mertesacker and Bacary Sagna out to Nigeria to bring the excitement of this new relationship directly to the consumers. Arsenal is one of, if not the most popular EPL team in Nigeria. If you think you know your stuff, meet the Nigerian fans and their encyclopedic knowledge of all things ‘Gunners’.