At the end of 2012, for the third consecutive year, TBA produced the annual British Racing Drivers Club (BRDC) Awards. Hosted by Jake Humphrey, the awards were a glittering affair held in London’s Grand Connaught Rooms.
London 2012 has been branded as being the greatest games of all time. But how did all the sponsors do? Did the most watched, photographed, tweeted and talked about games in history deliver the right platform and exposure for its sponsors, or were other brands able to cash in on the Olympic movement?
As part of our extensive work with Guinness in Africa, TBA have again been in Nigeria but this time with three Arsenal players, celebrating the team’s new relationship with Malta Guinness - the official malt drink partner of Arsenal in Nigeria, Ghana and East Africa.
The TBA team worked with Guinness and Arsenal to take Lucas Podolski, Per Mertesacker and Bacary Sagna out to Nigeria to bring the excitement of this new relationship directly to the consumers. Arsenal is one of, if not the most popular EPL team in Nigeria. If you think you know your stuff, meet the Nigerian fans and their encyclopedic knowledge of all things ‘Gunners’.