During the last week of July TBA produced the Global Final of Diageo Reserve WORLD CLASS. This is the industry’s most prestigious and respected mixology competition and this year it returned to it’s homeland, Great Britain. TBA led the delivery of the creative concept ‘DISCOVER’ where bar tenders, guests, media and consumers were encouraged to discover the world’s best cocktails, served by the world’s best bar tenders.
For one week only, from 28th July - 3rd August, The WORLD CLASS™ House will be opening it’s doors in conjunction with the 2014 Diageo Reserve WORLD CLASS™ Global Finals - the industries most prestigious and respected mixology competition.
With both elements lead creatively as well as executed by TBA, The WORLD CLASS™ Global Finals will see 49 of the current greatest bartenders from around the world compete to be crowned the world’s best.