Diageo needed to engage the on-trade to drive brand growth, and what better way than celebrate the craft of bartending, while sending a strong ‘drink better’ message to consumers.
- Bright Idea
Four-days of competition, two brutal eliminations and a show stopping final challenge at the iconic Miami Ice Palace Studios crowned the eventual winner: France’s Jennifer Le Nechet.
Every year, World Class reaches more people, more powerfully, with World Class precision. In 2016, we live streamed the competition to over 100K daily viewers. Media attendees created over 1,000 media articles and delivered 80 broadcast pick-ups. Over half a million social media interactions were recorded during the week.