With past experience delivering success for BP’s title sponsorship of The Goodwood Festival of Speed, Tesco’s CSR portfolio and Bear Grylls Born Survivor premiere, reporting into Launch Group’s CEO, Johnny Pitt, 31 year-old Dan has also worked across the globe for Universal World Events and will now work alongside TBA’s Directors including Chad Simpson, Andrew Perrott and Marcus Greenwood.
5 minutes with Dan…
I choose to work in evets because Well, I didn’t really get a choice! I was brought up on events as my father was one of the founders of World Events (now Universal World Events). I remember doing my first corporate event for the Royal Mail aged 14, so you could say it’s in my blood.
Not many people know that I once was the Queen’s personal drinks waiter for a private dinner party in the Tower of London.
If there’s one thing I’ve learnt it’s to always, no matter what, stay calm. I’ve been in some pretty extreme event situation including evacuating a desert island because it was going up in flames, and looking after 2,000 delegates stranded in Florida because a hurricane was coming straight for us.
The best event I’ve been involved in was I was lucky enough to work with my brother on a responsible tourism project called Tribewanted on a remote island in Fiji. He asked me if I wanted to quit my then events job to not only run the island, but to build an eco-village from scratch. It’s not your average event, but I learnt more about logistics, people management, thinking outside the box and compost toilets than through any other event I’ve been involved in.
Outside of work I spend my time cycling, running, painting (my new house) and eating – standard boy things really.
If money were no object I would start my own restaurant and boutique hotel businesses – I love what Nick Jones has done with the Soho House Group.
The one event I will never miss The Goodwood Festival of Speed. There’s nothing else like it. Everything about Goodwood is built on the concept of delivering great experiences. Lord March has really made the automotive industry think twice about how they should get the most from their consumer facing events.
If I ruled the event industry I would insist every event delivers an experience that the attendees cannot wait to talk about, in a positive way obviously. I’ve been to so many events where I’ve just been totally underwhelmed. With social media now allowing people to voice their opinions more freely a good experience will get talked about over and over again. Bad events can’t hide anymore.