The TBA team worked with Guinness and Arsenal to take Lucas Podolski, Per Mertesacker and Bacary Sagna out to Nigeria to bring the excitement of this new relationship directly to the consumers. Arsenal is one of, if not the most popular EPL team in Nigeria. If you think you know your stuff, meet the Nigerian fans and their encyclopedic knowledge of all things ‘Gunners’.
In the run up to the much anticipated team trip next year, the Arsenal Player tour seems to have hit the mark. It successfully engaged consumers around their number one passion point – football – with the most popular team in West Africa.
Bring on the game...