TBA
TBA PLC
  • Blog
  • Join Us

Dancing with Arsenal in Africa

6/8/2012

0 Comments

 
Picture
As part of our extensive work with Guinness in Africa, TBA have again been in Nigeria but this time with three Arsenal players, celebrating the team’s new relationship with Malta Guinness - the official malt drink partner of Arsenal in Nigeria, Ghana and East Africa.

The TBA team worked with Guinness and Arsenal to take Lucas Podolski, Per Mertesacker and Bacary Sagna out to Nigeria to bring the excitement of this new relationship directly to the consumers. Arsenal is one of, if not the most popular EPL team in Nigeria.  If you think you know your stuff, meet the Nigerian fans and their encyclopedic knowledge of all things ‘Gunners’. 
The players took the concept of a player appearance to another dimension and made history by dancing with the brand’s street dance crew in the Malta Guinness Low Sugar Workout. Check out the footballers’ moves in the video below – already very popular on youtube, it neatly gets the brand’s messages out to a far wider audience..  and in 6ft 7’ Per Mertesacker’s showcases his hitherto unknown (and genuine) talent for street dancing!
TBA then arranged “An Evening With...” event, where two hundred more consumers were able to interact directly with their heroes and put questions to the footballers and learn more about the healthy lifestyle that Malta Guinness promotes.  The players stepped up and repeated the dance to the delight of the live audience.  A heady combination of consumer passion points; good music, great footballers and quality product created some fabulous, funny, authentic and rich content that captured the imagination of the wider Nigerian fan base as soon as it went viral.

In the run up to the much anticipated team trip next year, the Arsenal Player tour seems to have hit the mark.  It successfully engaged consumers around their number one passion point – football – with the most popular team in West Africa.

Bring on the game...
Picture
Picture
Picture
0 Comments



Leave a Reply.

    JOIN US

    Archives

    April 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012

    Categories

    All
    Africa
    Awards Ceremonies
    Barcelona
    Berlin
    Bright Ideas
    Celebrities
    Conferences
    Diageo
    Dubai
    Entertainment
    Experiential Activity
    Festival
    Food
    Guinness
    Hospitality
    Interior Design
    Interior Design
    London
    London Venues
    Manchester Venues
    Media
    Paintballing
    Parties
    Pop Up
    Pop-up
    Roadshows
    Social
    Sports
    Tba Events
    TBA Plc
    TBA Staff
    Team Building
    Team-building
    The Fa
    Trade Shows
    Venues
    Venues Of The Month
    World Class

    RSS Feed