Two brands, one epic partnership. The combination of a nation with a recognisable identity and one of its most famous exports served up an experience that everyone wanted in on.
The rebel of the sports apparel world stayed true to its roots to create an experience worthy of the athletes it supports. You won't be surprised to hear that Bolt and friends featured heavily and lots of interactive games, chill out areas, and guest appearances from the stars made sure this Yard was banging.
Greek Street, Soho
This town house in the heart of Soho became the ultimate celeb hangout, where the coolest kids mingled, and the rest of us got no further than the front door!