TBA were fortunate enough to be selected to help in the design and production of the prestigious event - designing and installing one of the VIP bar areas for Barclays. We were also honoured to be invited along as guests to sit amongst the nominees and enjoy the ceremony.
Those responsible for the greatest campaigns and brand performances of the year were presented with the coveted trophies in front of 1,750 industry peers, media and celebrities. Although the full house included some of the biggest names from British and World sport, the sporting stars relinquished the limelight to recognize the contribution of those working behind the scenes in the world’s most dynamic sports marketplace.
· Best Sponsorship of a Team or Individual, Media adidas – Andy Murray – Hit The Winner
· Best Sponsorship of an Event or Competition – Aviva Premiership Rugby
· Barclays Lifetime Achievement Award - Alan Pascoe MBE
· Leadership in Sport Award - Sir Ben Ainslie
We came away feeling honored to have been invited, but also to have been jointly responsible for creating and managing a part of such a great event.
We look forward to next year already!