TBA worked with Microsoft and Samsung recently on a joint venture for the two companies, highlighting their hard and software and how they compliment each other. Seventy delegates, a mixture of Microsoft and Samsung employees, attended the two day event at the Sofitel Heathrow Terminal Five, where TBA transformed some fairly generic rooms into clean, sleek and modern spaces that let the technology take center stage.
The main plenary room already had a screen available, but the surround looked quite dated and made the screen appear smaller. We made this much more impactful by cladding the surrounding area and adding effective lighting and graphics. The second space was an exhibition area, showcasing the Microsoft and Samsung products and how well they work together. Delegates were encouraged to explore this area and try out the products. We added sleek white walls, minimalist plinths and again used lighting and graphics to help bring this area to life. Take a look at some before and after shots below to see how we made the spaces suitably contemporary and on brand to better suit our clients' needs.